Since that moment, Cole has had concrete evidence that he could depend on his fans to back him up him the moment he drops new music. Remember the immortal video of Drake buying a gang of copies at Best Buy? Placing himself as the underdog in a sales battle helped him rally his fanbase and peers to support him. While Cole’s album debuted at number 2 on the Billboard 200 behind Yeezus, it actually moved up to number 1 in its third week on the chart, at which point Born Sinner was actually outselling Kanye’s project.Ĭole setting up that head-to-head battle with rap’s biggest star did more than get him a lot of press. ![]() "But I can put my name in the hat and tell you that I think my album is great and you be the judge and you decide." "This is art, and I can't compete against the Kanye West celebrity and the status that he's earned just from being a genius," he explained at the time. Cole had originally been scheduled to drop his album a week later, but moved the date up to coincide with Kanye in order to, he said, make a “ statement.” That was when Jermaine Cole released Born Sinner, and it was also the day that Kanye West put out a little album called Yeezus. ![]() Jwas the day that changed everything for J.
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